What is Activated Charcoal?
It is Charcoal that is Heated to a high temperature and then treated with chemicals or gases which causes the charcoal to expand and increasing its absorption power, which helps rid your body of toxins and excess oils on your skin.

Activated Charcoal for Teeth whitening 
Activated Charcoal when used in toothpaste or powder absorbs bacteria, plaque and stains from teeth and gums. It is super effective at whitening your teeth and it can also help prevent bad breath, cavities and even gum disease.

Activated Charcoal as a Facial or Body wash
Activated Charcoal not only acts like a magnet to remove dirt, oil and impurities from your skin but it also removes toxins which helps prevent ageing and keeping your skin glowing and healthy.
Using Activated Charcoal as a facial scrub/wash is perfect for oily/problem skin as it removes excess oils and cleanses your skin to prevent spots keeping your skin refreshed and smooth.

Activated Charcoal in Shampoo and Conditioner
Activated charcoal removes excess oil and dirt from the hair and scalp. We stock Optima’s Purifying Shampoo and Purifying Conditioner which is mixed with a special blend of aloe Vera and grapefruit extract. This combined with Activated Charcoal helps enrich the hair leaving it vibrant and energized.
Optima’s Purifying Conditioner has Argan oil to leave your hair feeling beautifully soft and full of life.